Latino Voters are Engaged

Latinos have been making history at the polls, the Pew Research Institute suggests that there are 32 million eligible Latino Voters In the US. who make up 13 percent of the nations voters.

The media are not the only ones leaving Latinos out with their unsophisticated storylines. So are both major political parties and most campaigns. When campaigns realize they need to engage Latinos, it’s often too little, too late. The result? Usually, they settle on a Spanish language media strategy and call it their Latino voter engagement plan... 

 

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