Lilly Rocha is the current CEO/Executive Director of the Los Angeles Latin Chamber of Commerce. Lilly Rocha is the founder of the Sabor Latino Food Industry Trade Show, the nation’s largest Latin Food Trade Show.  Sabor Latino is based in Los Angeles with locations in Florida, New York & Texas. Lilly Rocha is also the co-founder of the Latino Restaurant Association.

A graduate of the University of California Berkeley, Lilly also attended St. Mary's University in London, England. Lilly graduated from UC Berkeley during the height of the dot.com bubble in Silicon Valley and her first job was as an event/project manager for NOKIA (NIC) in Mountain View, CA. Lilly developed a serious interest in trade show & conference management which eventually led her to earn both the CMP & CMM certifications (the highest in the meeting planning industry). Lilly's company, Space 67 Productions has successfully produced corporate events since 2009. After successfully managing and growing corporate trade shows for many organizations around the world, Lilly founded the Sabor Latino Food Industry Trade Show in 2013. With Lilly's expertise in sales, marketing and project management, Sabor Latino has become a recognized brand in the Latin Food industry and serves as the premier business platform for Latin food professionals. Lilly is also on the board of the Latino Food Industry Association (LFIA), a national association.  

Lilly developed a passion for healthy eating while a student at UC Berkeley. This passion has lead to a commitment to wholesome living. Lilly enthusiastically shares her passion for healthy eating by volunteering for the following organizations: American Heart Association, Long Beach Memorial Women's Heart Institute, The Heart & Vascular Institute at LBMMC, NLBWA-National, LGELP-USC & ATC School Culinary Program in Montebello, CA.

An avid rock climber, on some days you will find Lilly on some mountain somewhere.....!

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